How do you build loyal subscribers?

How do I build loyal subscribers?

A big question for a big number #1500

1500 oldmortuary ponderings, before that the Pandemic Ponderings. Pandemic Ponderings started the accidental habit of a daily blog.

So perhaps the answer is that I turn up nearly every day and increasingly so do many of you. Not so long ago 20 readers logged by WordPress was one measure of my daily reach. Recently things have become a little giddy and 200 is not unusual.

Like all big questions in life I don’t have definitive answers but a few principles that work for me.

I never set out to have a quirky moral compass, it has just formed over the years. I know it is not perfect but I always distrust perfection. Wabi-Sabi is neat Japanese phrase that sums up my feeling.

Not being perfect has always seemed a good path to travel and I know that that is hugely controversial. And also not for everyone. But knowing when to stop is every bit as valuable as starting.

I can do perfect, but for personal perfection I aim a little lower.

Maybe that is the secret to building anything worthwhile.

Subscribers

A Family

Friendships

There is an interesting footnote to this. Although I am an avid manipulator of images. I build in deliberate error, using several different apps and hand drawn or painted elements.

The rise of AI in image creation is unstoppable. Recently every organisation seems capable of producing posters to advertise events that are retro, homely or ( even worse) wholesome. The absolute perfection of these posters makes me feel queasy. A genuine physical response not too dissimilar from mild travel sickness. I can’t really explain it. Maybe my desire for slight imperfection is more significant than I realise.